Year
2024
Client
Brendan O Neill
Category
REBRANDING
Product Duration
2 weeks
We explored the layers of Musang’s original brand DNA — a wild cat logo drawn by hand, bold typography, and a voice shaped by community and cultural memory. Our research focused on Filipino tattoo iconography, hand-stitched patches, street signage, and vintage ephemera. This helped us connect design aesthetics with the emotions behind Musang’s purpose — to feed people’s souls through food, culture, and storytelling.
Musang’s visuals are built on hand-drawn forms, raw textures, and bold typography inspired by Filipino street signage. The badge-style logo nods to vintage travel stamps, while the palette and grain details add warmth and heritage. Every element reflects tradition with a modern edge.
Zudio brings together cutting-edge development practices to transform your garage space into a digital masterpiece. Whether you're showcasing custom car designs, restoration projects, or innovative automotive technologies, this portfolio template is designed to highlight every detail. With an intuitive structure and seamless user experience, Zudio ensures that your work stands out through responsive layouts and interactive elements.
A celebration of Filipino spirit through a wild cat. Musang fuses bold storytelling with a handcrafted look, creating a brand that feels both grounded in tradition and alive with personality.
