Year
2023
Client
Harmeek Singh , Craig Samson
Category
Portfolio
Product Duration
2 weeks
The Romanzi brand was born from the intersection of art, elegance, and cultural depth. Our research dove into timeless European aesthetics, minimal luxury expressions, and the emotional connection between visual identity and personal storytelling. We explored typographic history and organic shapes to craft a feeling, not just a look.
We created a bespoke identity blending modern minimalism with expressive detailing. The overlapping rings became the visual metaphor for unity and refinement, while the serif typography speaks to timeless sophistication. Warm taupe and soft contrast tones support an identity that is subtle, personal, and undeniably upscale.
Textures, logo variations, and printed elements were carefully refined to ensure consistency across all platforms. From digital usage to packaging ideas, every brand asset was designed to mirror the artful, luxurious lifestyle that Romanzi promises. The final delivery included a full visual toolkit, ready for upscale implementation.
It embraces a clean, minimalistic layout that puts the spotlight on visual storytelling, allowing designers, photographers, and creators to present their work with clarity and impact. The project is inspired by the idea of timeless design, blending functionality with style to create an engaging experience for audiences. Seventy Seven is perfect for those seeking a fresh and dynamic platform to showcase their talent with confidence.
