Year
2023
Client
RIXOS THE PALM , MUSTAFA KEMAL
Category
Branding
Product Duration
1 month
The Bodrum concept explores the visual soul of the Mediterranean coast. Inspired by seaside elegance and historic charm, our research focused on cultural elements, hospitality trends, and the sensory language of premium beach dining
With fluid curves, soft textures, and a sun-soaked palette, the identity captures warmth and refinement. Clean lines meet handcrafted touches, delivering a design system that feels both upscale and effortless—ideal for a brand rooted in atmosphere.
The development process brought Bodrum’s identity to life through curated imagery, layout systems, and adaptive brand elements. From printed menus to digital content, each asset was designed for cohesion and storytelling. The final suite balanced elegance with accessibility—translating Bodrum’s ambiance into every brand touchpoint.
the concept merges Bodrum’s natural palette with modern elegance. We drew from seascapes, local textures, and architectural forms to build a brand that feels both nostalgic and refined—inviting guests into a curated experience of culture, cuisine, and calm.
