Year
2023
Client
sarah bandeira
Category
Branding
Product Duration
3 - 4 Weeks
NOOU’s direction began by studying design studios and architecture firms that embody minimalist, brutalist, and reductionist styles. The research focused on visual identities that remove excess—leaving only clarity, balance, and structure. This process revealed that simplicity is not absence, but precision. The logo emerged from this exploration as a direct, honest wordmark—free from symbolism, but rich in intent.
he NOOU identity embraces restraint. The logotype is set in a custom-modified sans serif, stripped of all flourish to reflect the studio’s architectural clarity. Every element—from spacing to alignment—is meticulously crafted to feel intentional yet invisible. The color palette remains neutral and warm, complementing the studio’s human-centered approach without overpowering the visuals. Together, the design forms a quiet, confident system that lets the work speak first.
The system was built to be effortlessly scalable. From digital to print, every application—stationery, portfolio, signage—follows the same rules: calm spacing, reduced contrast, and exact alignment. Motion is minimal and slow-paced, echoing architectural rhythm. The brand’s silence is intentional, offering a backdrop for thoughtful work rather than competing with it.
The identity is designed around absence. With no icon, no frame, and no distractions, the logotype becomes the structure. Inspired by architectural grids and spacing logic, the brand emphasizes what’s removed rather than what’s added—letting clarity speak louder than decoration.
